In a world where everything is unnecessarily complicated, we believe that Beauty should be guilt free and fuss free. One should not have to wonder what is in that face cream or lipstick, what am I applying on my face and why? Honesty and transparency is key. We want to empower you with the knowledge, to learn about the ingredients used in the products you chose. We aspire to curate beauty and skincare brands that will make you feel confident and beautiful. All these, hassle free with complimentary sitewide shipping*.

THE KINDER CIRCLE aims to build a local beauty know-how community to share beauty tips and tricks. For a quick read on the latest beauty trends, click on JOURNAL for beauty articles shared by blog enthusiasts and aspiring beauty writers. Share your beauty article with us and those selected will earn SGD80 shopping vouchers to be used in your next purchase! In addition, we have a loyalty program that allows you to earn treats, redeem rewards and receive member exclusive gifts and promotions.

Our desire for a kinder living does not stop here – our packaging is 100% reusable and recyclable. When you receive our parcels, flip them inside out for an attractive storage solution for necessities. Our Kinder Tote is minimalist in design and foldable – perfect for occasions that require you to Bring Your Own Bag (BYOB).

It is a constant work in progress and we invite you to join us in our attempt to create a better world, experiment with clean and effective products, greener packaging and recyclable materials The list goes on.

Create a better world with A KINDER BEAUTY, be your own kind of beautiful.
Guilt Free

We curate brands that are vegan friendly and cruelty free, full transparency on the ingredients used in the products. Our packaging is 100% recyclable.
Fuss Free

We believe that Less is More beauty should not be overly complicated. Our products are easy and simple to use. No lengthy instructions or complex routine.


We are always on the look out for brands with unique technologies. This, combined with super ingredients, delivers maximal efficacy.
15 Days Return Policy*
Genuine Product Guarantee
Secure Shopping Guarantee
Cart cart 0
You have successfully subscribed!